About Us

So why in the Steve Backshall does Honey Badger Attire exist?

Well, in the saturated market of clothing brands with nods to military themes, we thought we'd add a few more drops.

Partnering aggressive yet subtle designs with the use of plain colours that aren't incongruous in a service workplace, we offer inoffensive clobber that can be worn on and off the job. Despite assured quality, like many other "operator" brands, the science behind the brand is slim to none. We won't make any promises of run-faster, jump-higher technology woven between layers of seal pup skin but our merch doesn't look half bad.